Know Your Customers
280M+ Profiles. 400+ Attributes.
The most comprehensive US consumer database for B2C marketers. Demographics, lifestyle data, purchase behavior, and real-time intent signals — all in one platform.
Every Attribute You Need
400+ data points to understand, segment, and reach your ideal customers.
Demographics
Core demographic data for precise audience targeting
- Age, gender, and marital status
- Education level and occupation
- Household income and net worth
- Presence and age of children
- Homeowner vs. renter status
Lifestyle & Interests
Understand what motivates and interests your audience
- Hobbies and recreational activities
- Travel preferences and frequency
- Shopping behavior and channels
- Vehicle ownership and preferences
- Brand affinities and loyalties
Purchase Behavior
Transaction and spending patterns for predictive targeting
- Spending levels by category
- Online vs. in-store preferences
- Purchase recency and frequency
- Brand loyalty indicators
- Response to promotions
Intent Signals
Real-time buying signals across 60K+ categories
- Active research behavior
- Buyer readiness scores
- In-market timing signals
- Category-specific intent
- Daily signal updates
Multi-Channel Contact Data
Reach consumers across every channel with verified contact information.
Email Addresses
Personal and household emails with deliverability scoring
85%+ match ratePostal Addresses
CASS-certified mailing addresses for direct mail
NCOA updatedPhone Numbers
Landline and mobile numbers with DNC compliance
70%+ coverageDigital IDs
Device IDs and MAIDs for digital targeting
Cross-devicePower Your B2C Marketing
From acquisition to retention, consumer data drives every campaign.
Customer Acquisition
Find and reach new customers who match your best buyer profiles with lookalike modeling and intent signals.
Audience Segmentation
Segment your database and prospects by any combination of 400+ attributes for personalized messaging.
Data Enrichment
Append missing attributes to your existing customer records for better personalization and analytics.
Why Choose ROI Leads
See how our consumer data compares to other providers.
| Feature | ROI Leads | Experian | Acxiom |
|---|---|---|---|
| Consumer Profiles | 280M+ | 250M+ | 200M+ |
| Data Attributes | 400+ | 300+ | 250+ |
| Intent Categories | 60K+ | Limited | Limited |
| Intent Data Included | Add-on | Add-on | |
| Daily Updates | Weekly | Monthly | |
| Self-Service Platform | |||
| Transparent Pricing | |||
| No Minimum Contract | |||
| API Access | All plans | Enterprise | Enterprise |
Common Questions
Ready to Know Your Customers?
Book a quick demo and we'll show you how 280M+ consumer profiles can power your B2C marketing.
Start Targeting Today
Most customers are up and running within hours. We'll help you connect your platforms and start building audiences immediately.
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